introduction
MUCHV is a small, female-owned label that began in 2018 as a side project of a 19-year-old college student frustrated by the lack of durable options with a high quality look and feel - she felt like timeless and lasting pieces shouldn't be out of reach for the younger women who can’t justify the luxury price tags. Unlike fast fashion, which lacks uniqueness, a personal touch and longevity, she risked her savings and founded a brand with a mission to offer timeless, classic, and season-less designs that create a special feeling and make you excited to wear each piece again and again. Resulting in a lasting collection and no more cluttered wardrobes.
WE’RE A FEELING
Picture a wardrobe where every piece feels like a favourite, not just a passing trend. We've all experienced the magic of that one perfect piece of clothing at least once in our life—the blend of high-quality fabrics, precise cuts, and thoughtful designs can all make you look and feel incredible. Imagine having that feeling with every outfit in your wardrobe - wouldn’t that be great? This is exactly the experience MUCHV aims to achieve with each piece in our collection.
Paulina, our founder, believes that feeling good in what you wear transforms you. She says, “Your outfits and accessories can boost your mood and confidence, serving as daily reminders to stay positive and motivated to pursue your goals. I don’t want any meaningless pieces in my collection anymore, and I’m sure neither do you, they don’t feel special at all, and you will probably never get excited to wear them again.”
Our collections are crafted with this ethos in mind, offering versatile and classic designs that integrate seamlessly into your life. The thoughtfully curated choice of material, colour palettes, cuts, and designs complement every woman's shape and size, aiming to bring out the best in every individual. Each piece is made to last and elevate your style for any occasion and can be dressed up or down, reducing the need for multiple items in your closet and making it more affordable to build a lasting capsule collection.
LESS CLUTTER & WASTE
Forget shopping for every event, every season and every holiday. Our collections emphasise quality and affordability, helping you invest in key pieces that you will actually be excited to wear again and again. If this sounds like something that's been missing in your life, then welcome to our community with less waste, less clutter, a much happier planet and 10/10 looks, every time.
Ready to invest into your collection?